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Siam Square, like the city in which it is located, is an area of contrast. In essence it is the hub of all things cool, an individual expression point where styles are both shaped and surface (and resurface). Siam also holds claim to being the most expensive place to rent land in Bangkok. It is to the City of Angels, what Bond Street is to London and Fifth Avenue to New York, while still possessing the innovative atmosphere of Camden Town or Soho, NYC.
Siam Square itself is something of an open-air shopping complex that radiates a feeling of creativity. Tribes of bright and bold-slogan T-shirts meet with tailored suits, sporting eccentric accents. Siam Square is in essence where trends both emerge and are created, an epicenter of inspiration in Bangkok. This area stretches from Rama 1 Road down to the Chulalongkorn University Campus and from Phayathai Road over to Henri Dunant, and is a popular haunt of university students, media types and generally Bangkok’s ‘bright young things’.
Wandering around Siam Square is a great way to find some decent bargains but also to discover some up-and-coming Thai and Asian brands, who offer a great mix of unusual designs at great prices. But with so many stores to choose from, how do you avoid ending up in shops that are trying to suffocate you with polyester? We’ve picked our favourite five from the bunch, but make sure to give yourself a bit more wandering time as there are plenty of other boutiques and stalls worth a browse. Best time to go to Siam Square is late afternoon or early evening, when the streets are coming alive and there are plenty of bars and restaurants if you need a break.
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