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This fab museum is devoted to Japanese advertising, from fascinating 17th-century woodblock prints to modern product-placement techniques. Although English explanations are limited, the images largely speak for themselves. Inspired technology allows touch-screen browsing of historic ads and on-demand viewing of award-winning commercials from the past three decades. The museum also contains a library of over 100,000 digitised images.
Caretta Shiodome B1F-B2F, 1-8-2 Higashi-Shinbashi, Minato-ku, Tokyo
Transport Shinbashi station (Yamanote line), Shiodome exit; (Asakusa, Ginza lines), exit 6 or Shiodome station (Oedo, Yurikamome lines), exit 6.
Telephone 03 6218 2500
Open 11am-6.30pm tue-fri; 11am-4.30pm sat. Admission Free
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