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One of the pioneers in what was to become the metamorphosis of Cape Town's semi-industrial neighbourhood Woodstock, Superette initially braved its early years in a venue so audacious it almost seemed lost. But entrepreneurs Cameron Munro and Justin Rhodes had a vision, which grew to incorporate their wildly popular NeighbourGoods Market at the Old Biscuit Mill, along with their gallery Whatiftheworld, which was chosen to represent the country at Frieze New York 2013.
Moving on to bigger and shiner things, Superette has relocated to a space three times the size at the revamped Woodstock Exchange, and caters to lunching Google employees – along with just about every creative in the city. More than just a café, it is a showcase of the city's top talent, exhibiting everything from bespoke furniture by Xandre Kriel to hanging plant features and artworks from Whatiftheworld. Like New York's Meat Packing District or London's Dalston, Woodstock is a spark of urban gentrification, and Superette is deservedly enjoying the role it played in igniting it.
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